The management required a website redesign for the gym, amd they also wanted to improve their online presence thereby increasing the gym membership. after reviewing the project and their expectations we assembled a team with the goal to complete the project within 70 days, which meant redesigning a more efficient and professional website that generated more members for the gym. The website redesign and search engine optimization was executed within 22 days.
After this phase, we had to create a marketing strategy that would convert their target audience online to customers. we employed an inbound content strategy and a pay per click advertising campaign which increased the gym membership by 60% within 40 days after ads campaign was launched; although we had to execute a series of AB Testing and conversion rate optimization to generate this level of results for the gym.